Monthly KPI Report

Six signals point the same way this month, with only one caution. Organic sessions grew 5.0 percent, Google impressions 4.6 percent, and clicks 1.8 percent. All nine tracked keywords sit inside the top 100, with none lost. Referring domains climbed by 596 to reach 4,865. The single red flag is year-over-year, where sessions trail May 2025 by 14.8 percent. So the recovery is broad but not yet complete. June needs the same monthly momentum to turn that annual line positive again.

Plausible recorded 1,324,633 total sessions in May, up 4.0 percent on April. Organic search drove 1,065,900 of those visits, an 80 percent share and a 5.0 percent monthly gain. Direct followed at 254,250 sessions, close to flat. Engaged sessions rose 6.5 percent, and engagement held at 43 percent. AI assistant traffic is still tiny at 818 sessions, but it grew 63 percent month over month. ChatGPT sent 717 of those visits, ahead of Perplexity at 67. Against May 2025, sessions are down 14.8 percent. Watch whether AI referrals keep compounding into June, since they are the fastest moving channel.

Google clicks reached 1,646,820 in May, up 1.8 percent on April. Impressions grew faster at 4.6 percent, ending the month at 14.6 million. Click-through rate eased to 11.3 percent as that wider impression base diluted it. Average position held at 6.8, almost unchanged. Branded queries drove only 1.8 percent of clicks, so demand is overwhelmingly category-led. The Philippines led all markets with 514,672 clicks, ahead of the United States at 248,749. Clicks still trail May 2025 by 7.1 percent. If impressions keep outpacing clicks, lifting CTR on the top song queries is the clearest June lever.

This is the first month tracking these nine head terms, and all nine rank inside the top three. Five sit at position 1, including ukulele tabs and riptide ukulele chords. Three hold position 2, and one rests at position 3. That single number 3 is ukulele chords, the highest-volume term at 90,500 monthly searches. Ukulele tabs itself ranks first against 18,100 searches. With no prior month to compare, treat this as a strong baseline rather than a gain. The June goal is narrow, moving ukulele chords from 3 to 1 to capture its 90,500-search demand.

The site drew organic visits across 211 landing pages in May. The homepage led with 35,143 sessions, the single largest entry point. Song pages filled the rest of the top five, led by the Riptide tab at 18,795 sessions. The beginner difficulty page added 16,529, and the Cant Help Falling In Love tab brought 15,079. No key events are tracked, so all 211 pages report zero recorded conversions. That gap is expected for a content site without goals configured in Plausible. Adding even one engagement goal in June would turn these 211 pages into measurable outcomes.

Referring domains reached 4,865 in May, a gain of 596 on April. That is roughly 14 percent monthly growth in linking sites. Domain rating held steady at 50, with no movement this month. Live backlinks totaled 185,283 across those referring domains. Ahrefs estimates 537,418 organic visits and 24,005 ranking keywords for the domain. The link profile is widening faster than the rating reflects, since 596 new domains did not shift the score. Sustaining 500-plus new referring domains in June should eventually pull domain rating above 50.

Ukulele-tabs leads the tracked set on reach, with 537,418 estimated organic visits against ukutabs at 305,640. It also ranks for 24,005 keywords, well ahead of ukutabs at 15,223. Domain rating is the one even line, where ukutabs edges ahead at 51 versus 50. Ukutabs is closing the gap, growing traffic 17.0 percent this month while ukulele-tabs slipped 3.3 percent. Ukulelehunt has faded to 3,126 visits, and ozbcoz grew 41.5 percent off a smaller 30,008 base. Holding the keyword lead means defending the head terms in June, since ukutabs is the only rival gaining real ground.

May was a recovery month for ukulele-tabs, with organic sessions up 5.0 percent to 1,065,900. Search impressions rose 4.6 percent to 14.6 million, and 596 new referring domains joined the profile. All nine tracked keywords now rank inside the top three, a firm baseline to defend. The one drag is the year-over-year line, with sessions still down 14.8 percent on May 2025. Ukutabs is the rival to watch, having grown traffic 17.0 percent this month. June comes down to two moves, lifting ukulele chords from position 3 and protecting the head terms ukutabs is chasing.