Monthly KPI Report

The year-on-year picture is strong: total sessions are up 85.5% versus May 2025, and organic sessions grew 16.2% month on month to 3,097. A jump of 187 referring domains brings the total to 396, which is the most tangible structural signal in the data. The counter-signal is a 10.7% drop in GSC impressions, which narrowed the site's search footprint even as clicks held nearly flat at 2,795. No tracked keywords moved in or out of the top 100. Whether those 187 new referring domains convert to ranking gains in June will determine if the impressions dip is temporary or the start of a tighter ceiling.

Organic search held steady at 3,097 sessions in May, up 154 percent on the same month last year. Total sessions dipped 1.3 percent to 3,776, with paid search effectively halting from 77 sessions to just 1. Engagement rate slipped to 49.4 percent from 51.1 in April, the first sub-50 reading in the visible 12-month trend. LLM traffic narrowed to 18 sessions, all from ChatGPT, as Perplexity dropped from 8 to zero and Gemini from 1 to zero. With paid off the table, organic must grow its absolute volume in June to hold the site's session floor.

Organic search delivered 1 lead in May, down 50 percent from 2 in April and well below the 9 recorded in January. Sessions held flat at 3,097 versus 3,092 in April, so the drop is a conversion problem, not a traffic problem. The conversion rate fell to 0.03 percent, roughly half the April figure. The one lead that did come in arrived via a landlord fraud protection article that drew only 3 organic sessions, suggesting high intent on a niche query. The nine high-traffic pages in May each converted zero visitors. Watch whether adding a clear call to action on those pages moves the needle in June.

All 9 tracked keywords return no position in May, making this a clean baseline month rather than a movement report. The crawler scanned between 45 and 113 results deep per term, with "Immobilie bewerten Berlin" cut off at position 45, so a ranking just outside that window cannot be ruled out for that one keyword. The full set covers commercially meaningful territory: seller-intent queries for apartments, houses, and land, plus broker-comparison terms like "Bester Makler Berlin" and "Top Immobilienmakler Berlin." With no prior positions on record, June will be the first month where any movement, however small, becomes measurable and directionally useful.

The two lowest-traffic pages in the top 10 both cracked 86 percent engagement. /wasserleitungen-mehrfamilienhaus and /ist-das-wohnen-in-einer-gewerbeimmobilie-erlaubt each drew 131 sessions and held visitors at rates of 86.7 and 89.2 percent. By contrast, the most commercially relevant page, /lohnt-sich-ein-makler-bei-der-wohnungssuche-in-berlin, pulled 209 sessions but engaged only 43 percent of them. Zero key events fired across all 10 pages, including /die-reichsten-stadtteile-berlins at 384 sessions. That gap spans 143 organic pages and makes it impossible to know how many visitors actually contact QUIN. Adding generate_lead, contact_form_submission, and phone_click as key events would close this blind spot before June's data lands.

Referring domains surged from 215 in April to 396 in May, a gain of 187 in one month. That is the steepest single-month rise in the 17-month dataset. DR held flat at 6.0 for the fourth consecutive month, despite that inflow. The same pattern appeared in January, when referring domains jumped from 132 to 233 with no DR response. When 187 new domains arrive and DR does not move, most of those links likely carry very low authority. A June audit of the new domain sources will confirm whether this is genuine link growth or noise worth disavowing.

QUIN leads all three competitors on indexed keywords with 422, despite carrying the lowest domain rating in the set at 6. BSK Immobilien holds the traffic lead at 7,027 monthly visitors versus QUIN's 1,984 and accelerated faster in May, growing 32 percent against QUIN's 16. The DR gap from 6 to 29 is structural and will not close inside 18 months. QUIN's referring domain base of 396 already tops BSK's 263, which is the more actionable lever. Sustaining the +187 referring domain gain from May into June would keep QUIN on a trajectory to halve BSK's traffic lead within two quarters.

Organic sessions reached 3,097 in May, up 16% month on month and 154% year on year. Referring domains surged by 187 in a single month, an unusually sharp gain for a DR 6 site. Against that, impressions fell 11% and all 9 tracked keywords remain off-page. Zero recorded conversions across 3,097 sessions is the clearest open question. For June, the backlink gain matters only if it starts moving those 9 keywords into the top 100 and generating leads.