ebrucoffeeco.com
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Excellent on-page hygiene (SEO 100/100, Organization/WebSite schema, full alt coverage). Held back by page-2 product rankings and a 20.3s mobile lab LCP.
Crippled by crawler access: GPTBot, PerplexityBot and Google-Extended are all blocked. Ironically llms.txt is present - the brand wants AI visibility but the robots.txt forbids it.
Clear single-origin / farm-to-cup story and a physical store for trust. Conversion constrained by mobile speed and missing og:image for social sharing.
PageSpeed mobile lab LCP is 20.3s with Performance 59 (desktop 71, LCP 1.1s). Field data reads FAST for current users, but the lab throttled result signals heavy mobile render cost that will hurt under poor connections.
Why it matters: Mobile shoppers on slower connections face a very heavy first paint; protects against churn as traffic scales.
Optimise mobile hero media (WebP/AVIF, preload), defer non-critical JS/apps, and reduce render-blocking resources.
Expected impact: Lower mobile LCP; steadier mobile conversion.
og:title is set but og:image is absent, so shared product/links render without a preview image.
Why it matters: Coffee is highly visual and shareable; a missing social image suppresses CTR on shared links and posts.
Add a branded og:image sitewide + per-product OG images.
Expected impact: +social/referral CTR.
DataForSEO: 'eureka mignon specialita' (2,900/mo, HIGH comp) ranks #14, 'eureka coffee grinder' (1,000/mo) #7, 'silvano evo' #11, 'brazil coffee beans' (1,600/mo) not in top 100. Strong product pages just short of page 1.
Why it matters: These are buyer-intent equipment + bean terms with real volume; page 1 placement is the difference between a trickle and a stream of qualified product traffic.
Enrich the ranking PDPs (specs, comparison content, reviews, FAQ), add internal links, and build a 'Brazilian coffee' category/guide to capture that gap.
Expected impact: Page 2 -> page 1 on 3 product terms; large CTR uplift on 2,900/mo head term.
Organization and WebSite JSON-LD are present on the homepage (good). PDPs should carry Product schema with offers + aggregateRating for rich results.
Why it matters: Price, availability and star ratings in the SERP lift CTR for the product pages that already rank.
Emit Product JSON-LD with offers + aggregateRating on every PDP.
Expected impact: Product rich results; +CTR.
robots.txt contains Disallow rules for GPTBot, PerplexityBot and Google-Extended; only ClaudeBot is allowed. An llms.txt is present, which is contradictory - the site signals AI-readiness but blocks the crawlers that would use it.
Why it matters: Generative engines can't cite what they can't crawl. Ebru is invisible to ChatGPT, Perplexity and Google AI Overviews for coffee/equipment questions - a large and growing discovery channel.
Remove the Disallow lines for GPTBot, PerplexityBot and Google-Extended (keep any genuine content-licensing blocks deliberate). Re-test in each engine after recrawl.
Expected impact: Eligibility for AI citations across ChatGPT/Perplexity/AI Overviews.
https://ebrucoffeeco.com/robots.txtNot actual revenue loss — a scenario model based on observed friction and benchmark assumptions. Adjust inputs and pick a scenario.
Opportunity = baseline revenue x a recovery rate derived from average cart/checkout abandonment, scaled by scenario (Conservative 0.25x, Moderate 0.75x, Aggressive 1.5x) and capped at 35% of baseline.
Ebru already has a CRO audit hosted on this portal with the PDP -> cart -> checkout walkthrough and revenue model.
Why it matters: This audit focuses on SEO/GEO/marketing; the CRO card is the conversion deep-dive.
Combine the AI-crawler + ranking fixes here with the CRO audit's funnel roadmap.
Expected impact: Compounding discovery + conversion lift.
PageSpeed SEO 100/100 - titles, meta, crawlable structure all clean.
Organization + WebSite JSON-LD on the homepage.
The AI-guidance file exists (just unblock the crawlers to make it count).
All 22 homepage images carry alt text.