Monthly KPI Report

Five of the six growth signals moved into positive territory in June. Organic sessions rose 10.8% month on month to 2,418, and referring domains gained 75 in a single month to reach 347. GSC impressions climbed 5.9%, but clicks grew less than 1%, a gap that points to Ebru ranking for more but lower-intent queries. The 91.5% year-on-year sessions lift confirms the growth is structural, not seasonal. Keyword positions were flat at 3 gained and 3 lost. Net: the 75-domain backlink gain needs to convert into higher-intent rankings before July's click rate can follow.

Organic search delivered 2,418 sessions in June, up 11 percent on May and 71 percent above the same month last year. Engagement rate climbed to 54.9 percent from 46.6 percent in May, a clear signal that quality held while volume grew. Organic also drove 21 conversions and $1,165 in revenue, up 40 percent and 65 percent respectively. Total site sessions fell 26 percent to 4,681, but that drop traces entirely to the Other channel collapsing by 1,944 sessions. AI referrals reached 17 sessions, with ChatGPT doubling to 14. If the Other channel stabilizes in July, organic's growing share should lift the overall session count.

Organic purchases reached 21 in June, up 40 percent from 15 in May and the highest count in six months. Revenue hit $1,165, a 65 percent gain driven by both volume and a higher average order value of $55. The homepage accounted for 15 of those 21 conversions, pulling $895 from 1,549 organic sessions. Conversion rate climbed to 0.87 percent, up 26 percent from May, suggesting session quality improved alongside session volume. The coffee-vs-espresso blog drew 250 sessions but converted none of them. July's test is whether linking those readers toward product pages can begin to unlock that audience.

Clicks held nearly flat at 730 in June, up just 1% month on month, while impressions climbed 6% to 315,991. Branded queries drove 54% of all clicks at an average position of 6.0, a healthy grip on direct demand. Non-branded search, spread across 5,956 queries, averaged position 18.9 and converted at just 0.09%. The comparison guide on coffee, espresso, latte, and cappuccino pulled 194,883 impressions but only 179 clicks at a 0.09% CTR from position 6.4. Lifting that rate to 0.5% on that one page alone would add roughly 800 clicks in July without gaining a single new ranking.

The 7 tracked keywords split evenly, with 3 gaining and 3 losing ground. The commercial standout is "eureka mignon specialita," which entered at position 38 on a 2,900-search term with a $2.38 CPC. "Black honey coffee" moved the most in raw positions, jumping 85 spots to land at 16. The steepest drop was "nicaraguan coffee beans," which fell off entirely from position 29, removing 260 monthly searches from reach. "Brazil coffee beans," at 1,300 monthly searches, still has not appeared in the top 98 scanned positions. July should open with a dedicated origin page, giving that 1,300-search term somewhere to land.

The coffee events and classes collection page delivered the strongest engagement of the top 10 at 85.1 percent, yet it attracted only 68 sessions compared to the homepage's 1,555. That gap suggests high-intent visitors are finding that page but few are being directed there. The homepage itself held 77.5 percent engagement across those 1,555 sessions, which points to a genuinely qualified audience arriving organically. The critical measurement gap: zero key events recorded across all 96 organic pages. Setting up add_to_cart, begin_checkout, and contact_form_submission as GA4 key events would reveal whether that events-page audience is actually converting.

DR held flat at 24 this month, masking a stronger story underneath. Referring domains jumped 75 to reach 347, up from just 12 eighteen months ago. That trajectory is the headline: 28-fold refdomain growth over 18 months drove DR from 2 to 24 without a single plateau lasting more than 2 months. The 537 live backlinks against 347 referring domains suggests a lean, concentrated link graph with little spam dilution. If the refdomain pace from May and June holds into July, DR 26 or 27 becomes plausible within 60 days.

Ebru placed third in the four-competitor set by June organic traffic, with 3,241 visits and 539 tracked keywords, both ahead of Mr Espresso's 1,818 and 348. Stok Brew is the realistic near-term target: DR 42 against Ebru's 24, and 762 keywords versus 539. All three competitors grew traffic faster in June, ranging from 7.7 to 19.7 percent against Ebru's 4 percent, so the relative gap widened this month. Stumptown at DR 75 and 137,807 visits sits well beyond reach, a structural ceiling rather than a target. Ebru added 75 referring domains in June, a pace that narrows the Stok Brew DR gap within two to three quarters if sustained.

Organic sessions reached 2,418 in June, up 10.8 percent month on month and 71 percent year on year. Referring domains added 75 in a single month to reach 347. Domain rating held flat at 24 despite that inflow, indicating the new links carry limited authority. CTR gained under 1 percent while impressions grew 5.9 percent, so visibility is widening faster than clicks are following. For July, "black honey coffee" entered the tracked set at position 16 on 720 monthly searches. That page sits 6 places outside the top 10 and is the most attainable ranking gain on the current list.