www.diyanu.com
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Outstanding rankings and on-page foundations (SEO 92/100, 100% image alt coverage, clean canonical + Organization/WebSite/Breadcrumb schema). The one severe drag is mobile performance (29/100, LCP 14.6s).
Well set up for AI search: llms.txt present, all AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) allowed, Organization schema in place. Upside is answer-first content + FAQ/Product schema to lift citability.
Clear brand story and strong category positioning. Conversion is constrained by page speed and by trust/social-proof surfacing on PDPs (see the dedicated CRO audit for the full funnel walkthrough).
Google PageSpeed Insights returns Performance 29/100 on mobile and 35/100 on desktop. Largest Contentful Paint is 14.6s mobile / 10.2s desktop (threshold 2.5s); Total Blocking Time is ~2,100ms mobile. CLS is excellent (0). The homepage ships ~1.2 MB of HTML.
Why it matters: You rank #1 for your head terms, so speed - not visibility - is the bottleneck. A 14.6s LCP on mobile means a large share of your best organic traffic bounces before the page is usable.
Prioritise the LCP image (preload, responsive WebP/AVIF), defer non-critical JS, and trim render-blocking third-party scripts. Target sub-2.5s mobile LCP and Performance >50.
Expected impact: Category benchmarks: +5-15% mobile conversion and reduced bounce as LCP drops from 14.6s toward 2.5s.
https://www.diyanu.com/Total Blocking Time of ~2,100ms on mobile indicates heavy JavaScript execution blocking interactivity, consistent with a script-heavy Shopify theme + apps.
Why it matters: High TBT delays the moment a shopper can tap 'Add to cart', compounding the LCP problem on mobile.
Audit installed apps/third-party tags, lazy-load below-the-fold widgets, and code-split the theme bundle.
Expected impact: Lower TBT improves INP and perceived responsiveness on mobile.
The single homepage H1 is just the brand name rather than a descriptive, keyword-bearing headline.
Why it matters: You already rank #1 for 'African clothing' / 'African dresses' - a keyword-rich H1 reinforces topical relevance and protects those positions at zero risk.
Set the H1 to a descriptive headline, e.g. 'African Clothing & Print Dresses, Designed in the USA', keeping the logo as branding.
Expected impact: Marginal ranking reinforcement on head terms; better relevance signal.
The homepage carries Organization, WebSite and BreadcrumbList JSON-LD (good). For an ecommerce catalogue this depth should extend to Product schema with offers + aggregateRating on product pages.
Why it matters: Product rich results (price, availability, star ratings) lift SERP CTR and pre-qualify clicks for pages that already rank well.
Emit Product JSON-LD with offers (price, availability) and aggregateRating sourced from the review app on every PDP.
Expected impact: Review stars + price in results; +CTR on ranking PDPs.
Crawler access is wide open (all major AI bots allowed) and llms.txt is present - the access foundation is excellent. Content, however, is product-grid led with little extractable, answer-first copy for category questions.
Why it matters: With crawlers already allowed, the remaining lever for AI visibility is content AI engines can quote - buying guides and FAQs that answer 'what to wear', 'how to style African print', etc.
Add concise answer-first intros + an FAQ block (with FAQPage schema) to top collection pages and a styling guide hub.
Expected impact: Higher passage citability; more AI-surface mentions for category queries.
Not actual revenue loss — a scenario model based on observed friction and benchmark assumptions. Adjust inputs and pick a scenario.
Opportunity = baseline revenue x a recovery rate derived from average cart/checkout abandonment, scaled by scenario (Conservative 0.25x, Moderate 0.75x, Aggressive 1.5x) and capped at 35% of baseline.
The 14.6s mobile LCP (TECH-01) is the largest single conversion drag on the funnel - it precedes every other CRO lever.
Why it matters: No on-page CRO tactic recovers revenue lost to a homepage that takes 14.6s to render on mobile.
Treat the performance fix as the first CRO experiment; measure mobile add-to-cart rate before/after.
Expected impact: +mobile add-to-cart and session-to-checkout rate.
D'IYANU already has a CRO audit hosted on this portal covering the PDP -> cart -> checkout walkthrough with an interactive revenue model.
Why it matters: This full audit focuses on SEO/GEO/marketing; the CRO card is the conversion deep-dive.
Use the CRO audit's prioritised roadmap alongside this audit's technical/SEO fixes.
Expected impact: Compounding lift across discovery + conversion.
#1 'African dresses', #1 'African clothing', #2/#3 on related head terms - a rare organic moat.
All 662 homepage images carry alt text - excellent for accessibility and image SEO.
llms.txt present and every major AI crawler allowed in robots.txt.
Organization/WebSite/Breadcrumb JSON-LD, self-referential canonical, full Open Graph, SEO 92/100.